Ralph Lauren
The SS25 Ralph's Hamptons global campaign
Ralph Lauren’s SS25 Hamptons global campaign
Description
This film was built around the idea of transporting Ralph Lauren’s Hamptons world into Dubai without losing its sense of ease, intimacy, and timeless American elegance.
Set at a private villa at One&Only The Palm, the campaign followed a sunlit day by the sea where guests and influencers moved through a fully imagined Ralph Lauren environment – poolside lounging, tennis, floral details, curated refreshments, and the quiet luxury of a home designed as an experience rather than a set.
The visual approach leaned into soft coastal light, refined social energy, and the effortless rhythm of a summer gathering, turning the Dubai location into a believable extension of the brand’s Spring/Summer 2025 Hamptons narrative and Ralph Lauren Home universe.
