Freak X Enamel Seddiqi

The Ulysse Nardin Freak X Enamel Seddiqi isn’t a watch—it’s a flex in precision engineering wrapped in Middle Eastern elegance. When they handed it to me, I knew it needed more than a video—it needed a slow-burn tribute.

Shot between the raw lines of Dubai Design District, the campaign moved from macro dives into the enamel dial to wide architectural frames that made the watch feel like it was built by the city itself. No cheesy voiceovers, no ticking soundtracks—just glints of light, layers of craftsmanship, and a visual rhythm that ticked at its own pace.

We didn’t just show a timepiece—we made time look jealous.