Freak X Enamel Seddiqi

Born from the collaboration between Ulysse Nardin and Dubai’s Seddiqi, the Freak X Enamel Seddiqi is an ultra-limited edition watch—fusing Swiss innovation with Middle Eastern elegance. Our brief was to visually narrate this fusion: to honor the watch’s craftsmanship, but also reflect its context—contemporary Dubai, modern luxury, and mechanical artistry.

The Outcome

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“Alex was there every step of the way and brought my vision further than I could have imagined!”

Josh MargolisFounder of DAF