U by Emaar
We didn’t just show a program. We filmed a world unfolding.
U by Emaar
Role
Director, DOP
Client
EMAAR
Description
We shot a world built on rewards, where every swipe opened a new door: a family waking up to skyline views in a five-star suite, kids losing themselves in arcades and attractions, girls diving into shopping sprees framed by glass and marble, couples wrapped in the quiet luxury of a spa.
Scene by scene, life unfolded — fast, vibrant, endless — a living map of what U by Emaar unlocks. No hard sell, no tech jargon — just the truth: loyalty isn’t points and apps, it’s moments. Real ones. Cinematic ones.
