ADDRESS HOTELS – FESTIVE CAMPAIGN
Role
Director, DOP
Production
3 Nights | Multi-location
Brief
Address Hotels commissioned a festive film that would redefine how luxury hospitality presents seasonal celebration.
The goal wasn’t to promote a single event like Christmas or New Year—it was to build an emotionally rich, evergreen piece that could live across all Address properties globally, for all kinds of celebratory moments, all year round.
Execution
The film follows a series of guests on their way to an elegant celebration. Our approach was narrative through mood, movement, and light.
Shot over three nights across three separate Address locations, the entire piece was visually unified through lighting continuity, framing language, and production design.
Each scene was carefully constructed to feel like part of one seamless, cinematic world. The set design avoided any culturally specific festive decor. Instead, we styled with abstract luxury elements: golden fruits, taper candles, textural glass—all timeless, all versatile across global markets.
Result
The final campaign was deployed across websites, digital displays, in-room channels, hotel lifts, and social media across all Address Hotels.
Its absence of overt holiday cues made it evergreen—fit for Eid, anniversaries, birthdays, or any bespoke occasion throughout the year.
It didn’t just support bookings—it elevated the perception of the brand as a place where celebration is not seasonal—it’s perpetual.
