PRAANA
Rebellious Brand Campaign
PRAANA x Sara Al Madani
Role
Director
Client
PRAANA
Description
Modern rebel fashion film that blow past pristine luxury by embracing deliberate imperfection, club‑energy edits and glitchy practical FX.
The desert calls—not whispers—as Dr. Sara Al-Madani drifts across its molten hush, drawn toward a lone house pulsing with impossible light. She steps inside; weightless PRANA bags hover in a strobe-lit halo. Her hand meets a single rebel bag, and the room erupts—one touch ignites her metamorphosis into a sharper, louder self.
Conceived, directed, styled, and cut under my singular vision, this film writes PRANA’s manifesto in sand and glare: true elegance begins where the rulebook burns.