Emirates Golf Club History
From sand to skyline. From dream to legacy.
HERO DUBAI DESERT CLASSIC
Role
Director, DOP
Client
VIYA / Dubai Golf LLC.
Description
Dubai was once a desert—and that’s exactly where we started. For the Emirates Golf Club 2024 campaign for HERO DUBAI CLASSIC, I directed and shot a story where the sands spoke first, guided by a voiceover tracing the rise from barren dunes to a city of skylines and fairways.
From the spark of an idea to the birth of world-class golf, we blended sweeping desert visuals with practical effects: a vintage EGC ball spinning mid-air, flipping to the modern design in one breath; a lone golfer cracking the desert open with a swing, exploding sand into green — terraforming history with one shot. No gimmicks. No filler.
Lights, sand, action — Dubai, history retold.
